CherokeeMike.com Developes a Online Visibility Strategy, that works for ALL !!!
If your website can't be found on the internet, what good is it? Many million-dollar-managers have deployed million-dollar websites under the popular premise, "Build it and they will come." But how exactly will anyone find their website in a pile of several million? The disappointment to follow is so prevalent that Microsoft launched a nationwide ad campaign that showed a nervous manager hearing, "Customers will find us on the web; these things just take time".
As the lack of a visibility strategy grows embarrassing, managers often look for the quick fix of the submittal services, "We'll submit your URL to 1,000 search engines for $49." Although visitation does jump in response to this, managers may soon learn they have discovered the only thing worse than being invisible — being visible to the wrong visitors. Thousands of e-mail messages pour in from unqualified prospects, quota-conscious salespeople disregard their own website, and operating costs exceed budget as the website scales up to the useless new traffic.
Meta tags, bridge pages, banner ads — my company gets calls almost daily from frantic managers and even web developers looking for the silver bullet to make their website visible. The bad news is that online visibility has passed the trick phase where clever designers secure solid positioning regardless of their client's visibility strategy. The good news is that there is a great deal of room to be found where your qualified customers are looking. You can prove this to yourself: the last time you used a Web directory to search for a product or service — how well matched were the URL listings? Did you search over and over to see lists of what you were not looking for? Either you (and the rest of the world) are bad searchers, or the companies you sought were bad listers. In the online visibility problems my company has solved since 1995, it has always been the latter.
What follows is an outline of how to be well listed. The format is a checklist we give our new employees, with a brief explanation for the reader's benefit. The focus is on strategy rather than on tactics and techniques, which would make for several books.
(1) Identify demographics
Ever since Eve sold Adam an apple, marketing began with an understanding of customer demographics. The how and why are covered by many other marketing books, but online visibility has to begin with a clear, accurate, and detailed description of the target visitors. Most companies already have customer demographic information, and many online resources can help map that to internet behavior in a general sense.
(2) Watch the competteion
Add a column showing where your competitors list under each target keyword. In a fragmented buying platform, you may not get near the top, but if you get ahead of your competitors, you win. Remember what one camper said to the other, "I don't have to outrun the bear, I just have to outrun you."
3) Work with winners
Web directories work for searchers, not for listers, hence the confusion and flat-out incompetence dealing with your listing is straight out of a Dilbert cartoon. There is no court of appeal when your URL is listed incorrectly or not at all. Often you simply resubmit, sometimes you redesign, but you never just submit and hope for the best.
(4) Daily Maintenance
Many web designers figure their job is done when their website is up and running without errors. Like a brochure that comes off the presses slick and engaging, the job is done. But of course it isn't until it's in the hands of a customer. In the conventional world, that requires consistent effort, usually lots of effort. Even though I didn't dedicate as many words to monthly maintenance as setup, it is what makes or breaks a visibility campaign.
(5) Get new business
Most of all visitors , are new clients, and new clients equal new revenue ! My Father said as I was a young man "It takes money, to make money !" understood that to men, not to give good money for bad ! We keep our web clients on the first page of seo GOOGLE ! We intend to do so...regardless !
CALL NOW 817.494.6499 !
YOU SNOOZE, YOU LOSE !
If your website can't be found on the internet, what good is it? Many million-dollar-managers have deployed million-dollar websites under the popular premise, "Build it and they will come." But how exactly will anyone find their website in a pile of several million? The disappointment to follow is so prevalent that Microsoft launched a nationwide ad campaign that showed a nervous manager hearing, "Customers will find us on the web; these things just take time".
As the lack of a visibility strategy grows embarrassing, managers often look for the quick fix of the submittal services, "We'll submit your URL to 1,000 search engines for $49." Although visitation does jump in response to this, managers may soon learn they have discovered the only thing worse than being invisible — being visible to the wrong visitors. Thousands of e-mail messages pour in from unqualified prospects, quota-conscious salespeople disregard their own website, and operating costs exceed budget as the website scales up to the useless new traffic.
Meta tags, bridge pages, banner ads — my company gets calls almost daily from frantic managers and even web developers looking for the silver bullet to make their website visible. The bad news is that online visibility has passed the trick phase where clever designers secure solid positioning regardless of their client's visibility strategy. The good news is that there is a great deal of room to be found where your qualified customers are looking. You can prove this to yourself: the last time you used a Web directory to search for a product or service — how well matched were the URL listings? Did you search over and over to see lists of what you were not looking for? Either you (and the rest of the world) are bad searchers, or the companies you sought were bad listers. In the online visibility problems my company has solved since 1995, it has always been the latter.
What follows is an outline of how to be well listed. The format is a checklist we give our new employees, with a brief explanation for the reader's benefit. The focus is on strategy rather than on tactics and techniques, which would make for several books.
(1) Identify demographics
Ever since Eve sold Adam an apple, marketing began with an understanding of customer demographics. The how and why are covered by many other marketing books, but online visibility has to begin with a clear, accurate, and detailed description of the target visitors. Most companies already have customer demographic information, and many online resources can help map that to internet behavior in a general sense.
(2) Watch the competteion
Add a column showing where your competitors list under each target keyword. In a fragmented buying platform, you may not get near the top, but if you get ahead of your competitors, you win. Remember what one camper said to the other, "I don't have to outrun the bear, I just have to outrun you."
3) Work with winners
Web directories work for searchers, not for listers, hence the confusion and flat-out incompetence dealing with your listing is straight out of a Dilbert cartoon. There is no court of appeal when your URL is listed incorrectly or not at all. Often you simply resubmit, sometimes you redesign, but you never just submit and hope for the best.
(4) Daily Maintenance
Many web designers figure their job is done when their website is up and running without errors. Like a brochure that comes off the presses slick and engaging, the job is done. But of course it isn't until it's in the hands of a customer. In the conventional world, that requires consistent effort, usually lots of effort. Even though I didn't dedicate as many words to monthly maintenance as setup, it is what makes or breaks a visibility campaign.
(5) Get new business
Most of all visitors , are new clients, and new clients equal new revenue ! My Father said as I was a young man "It takes money, to make money !" understood that to men, not to give good money for bad ! We keep our web clients on the first page of seo GOOGLE ! We intend to do so...regardless !
CALL NOW 817.494.6499 !
YOU SNOOZE, YOU LOSE !
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